Guides written for pros
Playbooks on pricing, software, suppliers, regulations and getting more work, written for independent gym owners.
Member retention and marketing that actually moves the needleMarketingA pro-to-pro guide to cutting gym member churn and running marketing that brings in members who actually stick around.Pricing memberships and tiers without leaving money on the tableBusinessA pro-to-pro guide to structuring gym membership tiers, add-ons, and price increases that protect margin without spiking cancellations.Gym liability and insurance basics every owner needs to get rightRegulationsA pro-to-pro overview of gym liability waivers, insurance coverage types, and the compliance gaps that create real risk for independent owners.Hiring and keeping trainers who don't walk out with your clientsHiringA pro-to-pro guide to hiring, structuring pay, and retaining personal trainers so your gym doesn't lose clients every time staff turns over.Buying commercial gym equipment without overspending on the wrong floor planToolsA practical guide for gym owners on sourcing commercial equipment, weighing new versus refurbished, and planning maintenance before you buy.Choosing gym management software that won't fight your front deskSoftwareA pro-to-pro buyer guide to gym management platforms: billing, check-ins, class scheduling, and the contract terms that matter before you sign.